Today we interviewed Lauren, owner of @laurens.lulu (https://laurenslulu.shop). She's built up one of the largest Lululemon accounts on Instagram in just 1 year! Read on to learn about how she grew her business, as well as her tips for other Lululemon sellers looking to grow their accounts.
Can you provide a quick introduction of yourself?
My name is Lauren Smith and I am 20 years old! I’m a junior in college studying for a biology degree to become a veterinarian. This is currently my only job but I plan to start working at a vet clinic within the next couple weeks!
When did you start your business and why?
I started about a year ago after I got into my car accident. I wasn’t able to work due to many injuries and I saw some accounts like mine on instagram and wanted to join in on all the fun. Since then, I have made SO many new friends and met so many amazing people. This account has not only brought me lots of money to accommodate for being out of work, but it has also taught me responsibility and patience which is something I needed. Overall, I am in love with my account and all my supporters.
What type of products do you sell on your website?
99% of my items are Lululemon! About 95% of the items are thrifted and the other 5% either comes from my closet or from commissions. Every now and then I will throw in some Brandy, Champion, Levis and more!
How do you use Thryft, and how has Thryft helped you run and/or grow your business?
I use Thryft for lots of my products and drops. It is amazing and so easy. The labels are automatically created and there are so many ways for customers to pay! I have gotten lots of positive feedback about the variety of payment options and also about how easy the website is to navigate! I have made almost 100 sales on Thryft and the rest are made either from story sales, live sales, drops on my feed etc. You can customize your website however you like and there are plenty of payment plans to choose from! Overall, I would recommend Thryft to everybody. Easy 10/10.
How has scaling your business been?
It hasn’t been as tough as I thought it would be in the beginning! Since there were other accounts like me, I was able to get advice from them! I was told to have a nice theme, good prices, good products, keep track of profit and spending, etc! At first, I would only accept Venmo and I would require them to just dm me instead of me writing their name down which was a flop. I would always get confused with who bought what so I began to screenshot everyone’s order and also keep it in my notes. Recently, Thryft has made this so much easier! When a customer purchases from me, the labels are automatically created with their username as well so it is easy to dm them if needed! It’s so efficient and has saved lots of time having to make my own labels and type all their information in. As of today, I would say I have stayed on top of everything and things run smoothly.
How has your experience as a reseller been overall?
It has been amazing. I have met so many incredible people and I have had the privilege of getting a huge platform with over 30k! I never planned to get that many supporters but it truly has changed my life. I know I always have people to rely on and also people relying on me. It is a huge responsibility but it is so fun and is such a reward. Along with selling Lululemon, I now have a massive collection which I love and wear almost every day. The only negative experiences I have had would be the rude customers but that’s a given no matter where you work or what you do. The good definitely outweighs the bad here and I absolutely am so grateful for everyone’s support.
Any tips for other Lululemon sellers looking to start/grow their business?
My number one tip is to guard your reputation. At the beginning of my account, I would cuss on lives all the time, be rude to customers who were rude to me (which can be tough not to do), and I would even do political lives which is so bad for a business. Be kind to everyone. Even your rude customers. Having one of these accounts requires a TON of patience. When customers are rude or back out on you, simply ignore or block. Don’t argue and don’t feed into it. Keep your reputation up. Another tip is to have a clean feed. Don’t have messy backgrounds that don’t match. Customers want to see an appealing, aesthetic feed 90% of the time. It makes you look more professional and like you actually care and put effort into your business. Reach out to bigger accounts and ask for shoutouts if you’re struggling in your growth. The worst they can do is say no but most of the time, they are very sweet and do not care as much. Ask to see their story views and sticker taps if they charge for shutouts to make sure you are getting your money’s worth. My last tip is to put yourself out there. Be confident in yourself and your business. Keep a positive attitude and a smile on your face even if it’s hard at the moment. People will realize how much you care and it will draw them in. Overall, just be a nice person. It goes a long way.
Shop trendy & new Lululemon items on Lauren's Thryft site: https://laurenslulu.shop/ !