Today we interviewed Jamie, owner of @shoppeachyapricots (https://shoppeachyapricots.thryft.shop/). She runs an Instagram boutique shop featuring a classic yet trendy mixture of new and secondhand items from around the world.
When did you start your business and why?
"August 2020. Over the years, I’ve gathered pieces from all over the world, from home, my travels. If I could, I would NEVER choose to part with them. I’d hoard them in a warehouse and sort them by color. But it wouldn’t be fair, would it? Each piece is truly one-of-a-kind, possibly the one and only in the United States! I was not doing them justice, and I they’ve served its time – it was time to let them go. I was on a mission to find the right people to love my clothes as much as I did.
Soon, I realized that the American fashion industry was dominated by big name brands, homogenous clothing across states and I wanted to change that. I wanted to bring more unique styles from where I grew up (Malaysia and Singapore).
I’m so lucky to see my hard work pay off, with hundreds of happy returning peachy babes that support both my business and my long-term goals. It’s an amazing feeling."
What type of products do you sell on your website?
"One-of-a-kind pieces from all over the world with classic yet trendy staples for your wardrobe. My items range from unique thrifted pieces to carefully curated Peachy Apricots boutique pieces, as well as the cutest earrings and necklaces you’ve seen!"
How do you sell using Thryft and Instagram?
"Thryft has been amazing to sell high volume items in a short span of time. I first tried out Thryft for my Brami collection, due to it dropping at a specific time - it’d be difficult or impossible to deal with tens of DMs at the same time while ensuring each order proceeds through to the payment stage.
I now use Thryft for my “in-stock” items like bramis, bralettes, jewelry and earrings, and listing available items for my new weekly collections. It’s been great to “legitimize” the biz and allow my customers a more seamless and reliable user experience.
Though I lose the personal touch of chatting with peachy babes in DMs, I always still drop in to introduce myself and say hi — since I prioritize customer service and transparency in my model. However, it’s been so amazing to scale my business and automate the influx of new customers without having to explain the process time and time again. P.S. I still do the “small business happy dance” when a new order comes in on my email notification."
How has scaling your business been?
"Running a small business is no easy feat. It’s not only for the ‘artsy people’, as I used to think. Having the partition between self and work has been difficult, and I often want to spend all the hours of my day working harder than ever on Peachy Apricots. I know see that it requires a crazy amount of coordination, focus, responsibility, dedication, and love.
From clearing out your closet, carrying a heavy container of clothes up and down the stairs, catching that golden hour morning lighting for photoshoots, curating the order of listings on your feed, figuring out how USPS works, handwriting notes, picking out the perfect stickers for each buyer, measuring, packing, taping, printing, post office runs, and EVERYTHING in between If you’re a perfectionist workaholic like me who never says no, it’s extra NOT EASY. But I love every second of it."
How has your experience as a reseller been?
"The Instagram shopping community is so welcoming. I’ve gotten to know so many like-minded talented hardworking and driven young women that inspire me each day. And its amazing that I now have a new girlfriend to hit up in almost every state!
Doing this job definitely did not come without challenges, and being in social media automatically comes with self-comparison and feelings of inadequacy. However, knowing that numbers aren’t everything and as long as I know I’m doing what I love, then that’s enough for me. Juggling 2 other jobs and being a full-time senior in college has also been challenging, and I just want to prioritize Peachy Apricots above all else, as all small business owners do.
Being a seller has allowed me to peek into the lives of so many peachy babes (my customers), and allow me to better their life through their closets. It’s incredibly empowering and precious. And through it I'm so thankful to have made not just new customers, but friends."
Shop Jamie's items on her Thryft site: https://shoppeachyapricots.thryft.shop/